Executive Coaching
Direct, one-on-one counsel for leaders ready to close the gap between where they lead from today and where they're capable of leading from next.
Leadership Studies · Executive Coaching
Become the leader
your legacy
is waiting for.
A research-backed practice for executives ready to close the distance between who they are and who they're capable of becoming.
Jaime FrancoPhD, Leadership Studies
JF
JF
Portrait — drop final image here
Recommended: 4:5, editorial lighting
Dr. Jaime Franco
About
Built for the room
where it actually happens.
My work sits at the intersection of leadership development, character formation, and organizational behavior — with a growing focus on emotional intelligence, moral exhaustion, and what AI is doing to how we lead.
- Leadership Development
- Character Formation
- Organizational Behavior
- Emotional Intelligence
- Moral Exhaustion
- AI & Leadership
01 — Approach
Potential isn't a personality trait.
It's a discipline you can build.
Most leadership advice is opinion in a good suit. My work starts with the research — then takes shape in the room with your team, until it becomes the version of leadership only you can offer the world. You don't need more inspiration. You need a way to turn what you're capable of into what you actually do.
You don't need more inspiration. You need a way to turn what you're capable of into what you actually do.
02 — Practice Areas
Where the leverage is.
Organizational Diagnosis
A precise read on how trust, power, and possibility actually move through your organization — so you can build deliberately toward what it could become.
Leadership Development Design
Programs built from the research and shaped around your people — designed to help every leader in the room grow into who they're becoming.
Moral Exhaustion & AI in Leadership
Original research and advisory on the newest pressure leaders face — the fatigue of constant ethical judgment calls, now compounded by AI's role in the decision.
15+
Years Building Leaders
150+
Executives Coached
2
Regions — U.S. & LAC
Coaching delivered in English and Spanish
03 — Current Research
Forthcoming.
Book — In Progress
Momentum Shift Theory
A framework for professional and personal development, co-authored with Ellen Latham and Dr. Theo — on the mechanics of building momentum toward the life and leadership you're capable of, and what actually shifts when it happens.
04 — Series
Beyond Right
and Wrong.
New Social Series
A show for leaders navigating the decisions that don't come with a clean answer — where ethics, character, and consequence collide in the real world, one episode at a time.
05 — Selected Engagements
Recent rooms.
FedEx
Executive coaching, global operations leadership
U.S. & LAC Government Systems
Executive coaching across U.S. and Latin America & Caribbean leadership
Broadspire, an Aetna Company
Executive coaching for organizational leadership
Royal Caribbean Group
Executive coaching for cruise line leadership
FIU / Baptist Health
Coaching for residents on leadership under clinical pressure
FIU Family Medicine Faculty
Coaching for faculty in leadership and character formation
06 — Contact
Your next chapter starts
with one decision.
Est.
2026
2026